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This web page states the following, "The Car Valet and Detailing Specialists." Our analyzers viewed that the web page also stated " Clean, Restore, Enhance and Protect." The Website also said " AVA Valet are a well established local company founded in 2003, specialising in Car Valeting and Detailing of Prestige Vehicles from our workshop and also remotely with our mobile service. Car Valet service covering Bournemouth, Ringwood and the New Forest. Here at AVA Valet we not only valet our vehicles correctly we can repair damaged paintwork and in most circumstances create a better than new finish." The website's header had car valet as the most important search term. It is followed by detailing specialist, prestige vehicles, and mini and full valet which isn't as highly ranked as car valet. The next words they uses is car detailing. ceramic coatings was included and might not be understood by search crawlers.